What makes a good keyword?

A good keyword is one that your target market is searching for regularly. An even better keyword is one that’s not only searched for regularly, there’s also very little competition in the search engines. That means you have a good chance of ranking well for that keyword.

How many people are searching for my keyword?

You’ll need to use a keyword tool to find out the answer. Example tools include the Google keyword tool, WordTracker.com, MarketSamurai.com and any number of other similar tools.

What is the “true” competition for a keyword?

Forget all that rubbish you see in just about everyone’s WSO “proof” about how they outranked a bajillion other sites for some phrase or other.

The only listings that matter are on page 1 so the only people you are competing with are on page 1. I would much rather compete with a billion PR0 unrelated sites than 10 PR9s that have been around over a decade and you should too!

Find out the page rank for the top ten listed pages and find the number of backlinks they have. That’s your competition.

What are long tail keywords?

Highly niche searches. For example, “dog training” is a short tail keyword, while “how to train a deaf dog” is a long tail keyword.

Long tail keywords tend to have less people searching for them than short tail words. On the other hand, they also tend to have less competition in the search engines, thus it can be easier for you to get top rankings for these words.

Fletcher, A. (2011, June 20). SEO FAQ. SEO. Retrieved December 8, 2011, from http://www.warriorforum.com/adsense-ppc-seo-discussion-forum/196883-search-engine-optimization-frequently-asked-questions.html