What is a backlink?

This is when a third-party website links to your website. For example, if you write and submit an article to an article directory, then you’ll have an incoming link – a backlink — from the directory.

The search engines prefer one-way incoming backlinks from high-quality, relevant websites.

What is anchor text?

When you create a link, the anchor text is the clickbable part of the link. For example, in the phrase, “go to Google,” Google is the anchor text.

The reason this is important is because you want to use your keywords as your anchor text on incoming links. So if you’re trying to rank for “gardening secrets,” then those two words should make up the anchor text for several of your backlinks.

What is a do-follow/no-follow link?

There are two types of “nofollow” attribute. The robots meta tag version –

Which tells (well behaved) bots/crawlers/spiders not to follow links on the page

And the link attribute