Just wanted to share some info I found while searching SEO help!

So I would like to summarize here what is known today about Bing SEO. Due to algorithmic similarities and differences between Bing and Google, the search results the two search engines return, while fundamentally similar, are also substantially different (they can be easily compared with http://www.bing-vs-google.com or with http://www.bingle.nu). Enough people are using Bing for search engine optimizers to care, but another reason to care is that the average clickthrough rate (CTR) on Bing ads is said to be roughly 1.5 times that of Google ads.
Predictably, much will remain unknown about the details of both Bing’s search algorithm and of Google’s. Until recently, there was a bizarre consensus emerging in the SEO industry about certain features of Bing search. This consensus included the following “facts,” which are still regurgitated widely even on reputable SEO sites: • “Backlinks don’t carry as much weight in Bing as in Google.” • “Backlinks’ anchor text matters more in Bing than in Google.” • “On-page factors carry more weight in Bing.” • “There is no correlation between Bing rankings and Google page rank. ”
In fact, all of the above are BS and quite simply false. Indeed, links matter more to Bing than to Google (probably because Bing’s treatment of links is somewhat more naïve than Google’s). I think the reason for the above notions is that before any real statistical comparison of search results was done (i.e. before the recent tests by the SEOmoz team), no reliable information was available. Since there was a demand for such information, SEO bloggers simply guessed or eyeballed it or even made things up, in an effort to capture relevant search traffic.
The consensus also included a few other ideas, which have a better chance of being true: • Fresh content matters less on Bing (this may have something to do with the fact that Bing’s indexation is much slower than Google’s). • Bing associates site authority with the age and size of a site. Still, I have not found any reliable evidence to confirm these two points, so the jury is still out on them.
The consensus also the following two claims, which in fact are true: • Bing is better than Google at making sense of and indexing Flash. • Nofollow links pass no Bing link juice either.
In addition, the only good information about Bing ranking comes from recent studies by SEOmoz. The big caveat here is that the statistical data reveals correlations which are not necessarily ranking factors. A modern search algorithm is a very complex thing, and slight differences in the weight of the same ranking factors may well add up to significant differences in SERPs.
Nevertheless, the correlations are well worth noting: • Bing seems to reward keywords in subdomains more than does Google. • Bing seems to prefer shorter content. Long-winded content has a small negative correlation with Bing rankings (whereas in Google it has a small positive correlation with same). • Bing seems to favor shorter URLs. • Bing favors website home pages more than does Google. • The number of unique linking root domains seems to matter even more to Bing than to Google. • Hyphens in exact match domains seem to weaken Bing rankings somewhat. • Bing SERPs are evolving toward greater similarity with Google SERPs.
These are the correlations that seem to me significant enough to mention. Others noted by SEOmoz are minor by comparison and not worth worrying about. (If I have missed any major ones, please point them out.)
So how should we define SEO for Bing? I would include the following advice under this heading: • Optimize for Google. • If you must use a subdomain, consider including keywords in it. • Don’t write too long-windedly (yeah, I know). • Don’t use long spammy URLs. • If you are going with an EMD (exact match domain), try to pick one without hyphens for best results. • Be patient: if it’s true that Bing is more “conservative” and domain age and site size matter to it more than to Google, then your Bing presence is likely to accrue in time. • Register sites with the Bing Webmaster Center at http://www.bing.com/toolbox/webmasters/ and use the tools therein for help with Bing matters. • Do Bing-based keyword research. • Don’t sweat Bing too much!
Of some special interest is the preview panel that Bing uses in its SERPs. You should know that it includes • the H1 tag (not the title tag) • first paragraphs of the page • contact info from the page
That’s it, folks! Thank you for your attention.
Further Reading:

Philip , P (2010). Bing SEO: Is SEO for Bing necessary?. online: SEOChat.com. Retrieved from http://forums.seochat.com/bing-search-optimization-61/bing-seo-is-seo-for-bing-necessary-354778.html


Title Element (some call it the Title Tag): Exceptionally important. Use it for page description, brand recognition, keyword placement. Want to know how many characters? Go count yourself in Google results. Google can read more, but places more prominence on the keywords at the start. Do’nt stuff unnatural keywords in a title element, make it concise and concrete.

meta description tags: IMO no benefit to ranking. IF it’s off topic and unrelated Google may opt to use your content to generate their own description (meta description tags’ only use are to provide a snippet of the content in the search results). We can almost certainly conclude you don’t get a ranking benefit from having the tag.

The only benefit is that it may provide the impetus for more clicks then related result with an unclear description.

However most disagree whether this is actually true since tests are inconclusive. From my perspective it DOES help a small minority and is therefore beneficial for said reasons above. If you, however, have targeted content that will do well as a description, no need for the tag.

From my tests on eye-tracking and CTR the TITLE element is usually what people will view and not the description tag. Having said THAT we still have evidence that descriptions induce clicks for the top three results.

meta keyword tag: Useless. Ignore.

keyword density

There are some reputable SEOs who continue to write that keyword density is relevant. Fact is, there is no magic % you need to follow. You don’t start writing content with a keyword density in mind, but rather, your content winds up with a final keyword density score (which likely plays little to zero role in helping your rank.)

If you have done the correct market research then you know what your target market wants to read. From there you will be writing relevant material based on demand and not based on what you think the best ‘keywords’ are.

Moral of the story? Write natural and value added content to your target market and never worry about keyword density. If you ever start with ‘keyword density’ or hear someone talk about it then run in th eother direction, these individuals at best don’t understand or practice proper business analytics/research.

At the end of the day it’s about your content. if you pay attention for LASTING and VALUABLE content to your target market then you will NATURALLY incur keywords throughout the document/page.

Write for people, optimize for engines, write great content for people, lasting content, valuable content. Stop WASTING time on densities. It’s so 2003 .

The only other meta tags that can be useful (there are a lot of meta tags that people stuff in, few are required, even fewer have any benefit) are:

-Content Declaration (usually UTF-8)
-Nofollow NoIndex (for an added layer of protection to prevent bots from visiting/indexing pages)
-Canonical (again, added layer of protection to clarify what pages Google should treat as ‘correct’)
-NOODP (if your descriptions are pulled from DMOZ)

Other than the first the rest are really unnecessary and none have an impact on your rankings.

DistinctSEO (2011, June 20). google optimization. seochat.com. Retrieved December 8, 2011, from http://forums.seochat.com/google-optimization-7/the-sticky-for-meta-description-keywords-keyword-density-and-title-199983.html

How do I get indexed?
The best way to get a site to appear in Google’s index is to create backlinks to it. Use social bookmarking sites to create lots of easy win links from sites that are spidered regularly and submit any RSS feeds you’ve got to directories.
If you’re really keen to get indexed as fast as humanly possible –

  • Stick Adsense on your pages (even if you remove it later) as this forces Google to spider you.
  • Setup an Adwords campaign to your domain (Google has to spider you to determine your quality score).
  • Search for your domain name.
  • Perform site: and link: searches on your domain.
  • Visit your site using accounts with some of the most widespread ISPs (eg AOL) since their logs are used to find new content.
  • Email links to your site to and from a Gmail account.

How do I get my backlinks indexed?
The slow way is to wait for the search engines to naturally find them. The faster way is to ping the page after you leave a backlink. For truly fast backlinking social bookmark them or create RSS feeds with links in.
How can I tell if my site has been visited by a spider/bot?
By checking your traffic logs and statistics. Most traffic analyzing software will recognize and label the bots and spiders that crawl your site. You can also recognize these visitors manually, as the “user agent” is usually labeled something obvious, such as “Google Bot.”



Fletcher, Andy . “Indexation.” Worriorforum.com. n.p., 1 Apr. 2010. Web. 6 Dec. 2011. <http://www.warriorforum.com/adsense-ppc-seo-discussion-forum/196883-search-engine-optimization-frequently-asked-questions.html#post1938713&gt;.

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