Advanced Link Building

What is link velocity?

This refers to how quickly you gain backlinks. For best results, maintain a consistent link velocity.

Most importantly don’t build a load of backlinks (especially with fast indexation techniques) and then stop. Google sees this as a news article that was interesting for a short period of time but no longer relevant so stops ranking it. “Too many links” or “links built too fast” are rarely a problem but inconsistency is.

Can I build links too fast?

Yes and no. If you’ve got a brand new domain name and you fire up some of the more powerful link spamming automation software you’ll get you domain flagged quicker than you can say, “help me my site is gone”.

If you’re building links manually or controlling your usage of serious spam software you’ll be hard pushed to build links too fast on any domain that’s already been aged a bit. Just be consistent.

If you think you can build links too fast on any site here’s an experiment for you next time you’re having a slow weekend. Go out and buy the fastest, spammiest link building software you can lay your hands on and pick a Wikipedia article that currently ranks quite well. Go nuts. All you will do is strengthen its position.

What is page rank sculpting?

There are various techniques available to channel link juice through the links you actually want to receive it and thus rank them higher. In theory Google has corrected this but several experiments have shown this isn’t the case, although the actual PR passed through the links no longer gets affected.

What is a link wheel?

A link wheel refers to setting up multiple pages on multiple third-party websites (usually at least five) as a means of getting backlinks to your main site.

You link these properties to each other, but not reciprocally. For example, you link your EzineArticles article to your Squidoo page, then link your Squidoo page to HubPages… and so on. Finally, you link each of these third-party pages to your main site.

By using sites with a ton of content (and other SEOs backlinking them) you’re naturally tapping a bigger seem of link juice. Take advantage of this by writing high quality content for them so human beings follow the links as well since they will rank alongside your money site.

What is a mininet?

This is like a link wheel, except that you own all the sites that you’re linking together. You may link together a series of smaller niche sites, with each smaller site linking to your main site.

For example, you might link your dog housetraining site to your dog obedience site, and then link your dog obedience site to a site about training dogs to do tricks. All of these smaller niche sites would then link to your main dog training site.

What makes a good site for a link wheel?

Web 2.0 properties and other websites that have a high Page Rank. The best ones are sites which you get a page that will be automatically linked to from all over the site. Article directories like EzineArticles are perfect for this since you get tons of internal links to kick things off with.

What is link bait?

This means “baiting” others into linking to your site. Typically, this means posting unique, controversial, extremely useful or otherwise entertaining content or tools so that others naturally link to your web page.

In other words, you create and post viral content.

What is a link farm?

Link farms consist of large networks of sites whose sole purpose is to generate pages that can be used to link out to other sites that are actually worth something.

They are pretty much essential to rank for more highly competitive keywords but don’t attempt this unless you really know what you are doing. Google is smarter than you!

What is a footprint?


How do I search for footprints?


What is a proxy?

A proxy server is one that sits between your computer and the Internet, and using one allows you to go online somewhat anonymously. If you get online using a Proxy, no one can trace your IP address back to you and your computer.

For example, you can use a proxy to set up multiple accounts.

Fletcher, A. (2011, June 20). SEO FAQ. SEO. Retrieved December 8, 2011, from